PROPER
Represent your city. Your stadium. Your pride.
No logos. Just coordinates.
38.6226° N, 90.1928° W
If you know, you know.
SHOP PROPER
IMPROPER
Roast your rivals. Question their legacy.
Still just coordinates. Still facts.
42.7738° N, 78.7870° W
0-4
SHOP IMPROPER
HOW IT WORKS
📍

JUST COORDINATES

No team names. No logos. Just latitude and longitude. 100% trademark-proof. 100% factual.

🏟️

ANY LOCATION

Busch Stadium. Wrigley Field. Fenway Park. Yankee Stadium. Your high school. Your neighborhood. Anywhere.

IF YOU KNOW

Gen Z gets it instantly. Boomers Google it. Either way, it's a conversation starter.

Geography is public domain. Coordinates can't be trademarked.

So we put them on hoodies. On hats. On everything.

"I may be here.
But I'm really there."
WHERE YOU ARE
Your desk. Your office. Your daily grind.
The coordinates on your phone right now.
WHERE YOU BELONG
That beach. That field. That city.
The coordinates in your heart.
Your hometown you left behind
41.8781° N, 87.6298° W
Where you met them
40.7589° N, 73.9851° W
That campsite you dream about
44.4280° N, 110.5885° W
Grandma's house
Your coordinates here
Geography is where you are.
Coordinates are who you are.
Close your eyes. Where are you?
Those are your coordinates.
FIRST DROP COMING SOON
Get notified when we launch. PROPER or IMPROPER - you decide.

✓ You're on the list. We'll be in touch.